Inbound Marketing Definition & 8 Important Must to Know fact

A business’s marketing strategy could make or break the company’s success. Marketing is the baseline from which you build your business, as it entails how you reach and connect to your clients.

Over the years, there have been numerous ways to carry out marketing. But the two most dominant ways have been outbound and inbound marketing.

The difference between outbound and inbound marketing

From the get-go, by just looking at the titles, outbound is an outwards approach, while inbound is inwards.

Outbound mainly includes putting your brands on shelves by sending clients messages and cold pitching, hoping they will resonate well with the idea and buy.

On the other hand, inbound marketing definition stands by better understanding the buyer and creating content that is spot-on to their needs. It basically converts interested parties to actual paying customers.

Of the two marketing strategies, inbound is better in more ways than one. And those benefits are highlighted in the following section.

Perks of inbound marketing for businesses

The inbound marketing definition touched on how the whole strategy is run. Meaning the team responsible for a company’s marketing sits down, researches the target audience, uses trends, social media, and other resources to get the best statistics.

And it is through such statistics that they can proffer their businesses the following benefits.

There is a significant reduction in expenses

The costs companies used to spend on mass marketing were colossal. And the losses set in mostly because a big chunk of the emails or pitches went unresponded.

Inbound marketing has a defined target that has better focus. And this translates to a higher Return On Investment (ROI) since the audience receives the material they need. In the long run, there is a significant reduction in expenses.

The business brand becomes more credible

Credibility and trust go hand in hand. And this is how:

If a brand is genuine to provide its clients the services they seek, when they seek it, this client is bound to be back. With such interactions, your enterprise grows a family of consumers that keep coming back. And whenever they need your services or product, they remember you.

The traffic and leads are legit

Inbound marketing draws in traffic of leads that require your services. It is not like casting a net into the sea and hoping to catch anything. Inbound marketing is more specific in that it lays down the bounty, and the clients get it if they need it.

Inbound marketing evolves

As aforementioned, marketing teams that use inbound marketing tally research statistics based on trends. The interesting thing about statistics is that they change, day after day, year after year.

Today the trend may be valentine, and in a few weeks, it’s Easter. Inbound marketing works on these shifts.

That said, inbound marketing can essentially grow to unimaginable heights since it caters to what the people want at that particular moment in time.

Inbound marketing is all about the customer

The inbound marketing definition talked about giving the client what they need. Therefore, it is important to get back feedback from the consumer.

Inbound marketing involves going that extra mile and getting this feedback firsthand. And this is achievable by running surveys, polls, questions, and conversations about the products and services.

After gathering all this information, the business can tailor its adverts, products, and services to fit the clients’ needs. In short, inbound marketing brings about the growth of a brand.

Parting shot

Inbound marketing definition in this piece has gone through what it is plus its benefits. But many would ask, how do you get there?

Well, as a parting shot, here is a brief list of some inbound marketing strategies you can use with practical examples.

• Attracting visitors: content creation, SEO, Social media.
• Converting visitors to leads linking, call-to-action.
• Nurturing leads to become consumers: email marketing, marketing automation.
• Pleasing consumers: client support, exclusive live events, surveys.

If your business adapts to inbound marketing, you will be shooting for the stars!