Paid media is a major contributor of brand awareness and revenue growth for businesses who are looking to expand their digital marketing reach and capabilities. Pay-per-click (PPC), social media ads, display ads, and search engine marketing are all examples of the paid media marketing that, when used correctly, your business can use to thrive in a competitive market.

UNIFAGE offers several paid media marketing services and will help you build a strategy to extend the awareness of your brand and increase sales.

paid media marketing


To the untrained eye, paid media may seem archaic or ineffective, however that couldn’t be further from the truth. In fact, paid media provides many benefits for businesses looking to reach their ideal audiences at the right moment, including:

  • Identifying and understanding the needs of your customers. Social media platforms, for example, collect a plethora of user data on the demographics and behaviors of their users. You, too, can leverage this data to gain invaluable insight on your ideal customer and how best to speak to them to sell your message.
  • Engaging with your target audience. A paid media marketing strategy such as tailored advertisements enables you to reach your preferred audience in ways outside of traditional marketing methods such as search engines. You gain more exposure to those who may not have found or engaged with you otherwise.
  • Complement your existing media suite. By partnering paid media with your existing digital marketing efforts, your suite of marketing tools becomes whole, thus expanding your brand’s reach even further.
  • Multipurpose applications. Paid media, such as PPC advertising, can be formatted in ways to incorporate the keywords that best market your business and make you easy to find.
  • Flexibility and versatility. Varying types, costs, and formats mean there are a variety of ways you can experiment with paid media to make it fit best for your budget and requirements.
  • High exposure at a low cost. Most paid media options are as easy and flexible as they are cost-friendly. Even starting small can have a big and fast impact on your product or service awareness.


Paid Social Media Ads

Using the information on trends and demographics, advertisements and messages will be displayed on popular social media accounts that best represent your target audience. Each post or message will be specifically tailored to speak to the audience to achieve the desired effect.

Pay-for-Click (PPC)

Rather than waiting for site visits to happen organically, strategically place advertisements in places and sites where visitors are more likely to engage, such as search engines. Your business pays a fee every time a user clicks your ad, hence the name. While this might sound counterintuitive to your bottom line, the cost of the click is greatly outweighed by the benefits of the visit to your site.

Paid media management

UNIFAGE will manage every aspect of your paid media marketing strategy, integrating it seamlessly into your existing or desired digital marketing efforts all while staying within your preferred budget. Our shared goal is to amplify your brand’s awareness in the most cost-effective ways.

Conversion rate optimization

Through the collection of data based on your visitor’s behaviors, we will provide suggestions and feedback on ways to optimize your website to increase conversion from users visiting your site to engaging in the preferred behavior.
What to expect


Increased conversion rate from leads to customers


Increased brand awareness across a variety of channels


Increased sales


Increased reputation

Video: What is PPC - Price Per Click?

Through a robust paid media marketing strategy, our experienced team at UNIFAGE will help you grow your business and scale it to even greater heights. Contact us today to begin.