The Essential guide to Shopify SEO

Shopify has quickly risen to the top of the online shopping game in the short time it’s been in business. For small and major shops alike, it has become something of an anti-Amazon. There’s a lot you can do to boost your online shop’s SEO, even though Shopify makes things simple. We’ll show you all you need to know about Shopify SEO in this comprehensive tutorial and a great Shopify SEO checklist will be revealed!


As early as Amazon, the internet has been booming. Increasing numbers of consumers are realizing the benefits of internet buying. Every day, new internet businesses and purchasing options are launched. Due to the COVID-19 epidemic, we began to see the same storm turn into a tornado in 2020. Suddenly, everyone felt compelled to make purchases online. And it doesn’t look like this tendency will slow down anytime soon. For many consumers, these shifts in purchasing habits are long-lasting.

Here’s a graph from McKinsey that demonstrates the explosive growth of e-commerce:

E-commerce is rapidly taking over the US retail market.

Shopify is one of the most visible examples of the rapid expansion of online retail. SEO advice for Shopify will help you reap the benefits of that increase.

What exactly is Shopify?

Shopify is a web-based application that makes it simple to create and manage an online store. Because it’s a managed platform, you won’t have to worry about setting up your own servers to host the program. You don’t have to worry about any of this. Shopify will handle it all. To get started, all you need to do is sign up for a monthly or annual membership. Shopify now offers a variety of plans:

  • Shopify’s Basic package is $29 a month.
  • Shopify’s standard package is $79 per month.
  • The Advanced Shopify package, on the other hand, costs $299.
  • Shopify Plus, the company’s premium package, is also available.

For the most part, plan alternatives and cost savings are the key variations between plans. For example, you’ll save money on shipping and payment. When it comes to selling worldwide, the largest difference between plans is that only the more expensive ones allow you to set up an international domain and establish particular pricing for countries outside of the United States. In addition, there are no reporting options with the basic plan.

You can have your online store up and running in no time if you use Shopify and follow the SEO advice in this comprehensive guide.

Shopify SEO described 2022

What is SEO for Shopify?

There are a few things to keep in mind when it comes to SEO, even if Shopify takes care of everything for you. You must optimize your store for both consumers and search engines, just as you would with any other CMS.

It is possible to develop a store that is both technically sound and responsive to what buyers are searching for with Shopify SEO. As a result of using Shopify SEO, you’ll produce an even better solution than your competition. To attract customers, you employ research and high-quality content to figure out what they want. Additionally, the Shopify SEO strategies have an impact on how you advertise your business online and offline.

An easy-to-use checklist of Shopify SEO advice

It’s hard to keep track of all the wonderful advice in this mammoth Shopify SEO post, and we can only imagine how time-consuming it must be. Thanks to our simple Shopify SEO checklist, you don’t have to worry about forgetting any of the essentials. You may get started on your Shopify store’s SEO by downloading this document.

Is Shopify well-optimized for search engines?

It’s important to Shopify that your store be easily found by both your consumers and search engines. Using SEO software like Yoast SEO for Shopify, you can do many of the other activities that Shopify doesn’t have built-in SEO functionality for. This is a closed platform, which means that the power you have over SEO is constrained by how much control you have over Shopify’s programmers.

If you’re using the built-in URL structure and the system to organize your items in so-called collections, they can be sub-optimal and may cause duplicate content concerns. We’ll go through the basics of SEO in the rest of this tutorial to help you enhance your Shopify SEO.

What are Shopify’s most serious SEO issues?

Shopify is a top-notch e-commerce software solution. As long as you put in the time and effort, it’s a great basis from which to grow your internet business.

It’s the way Shopify deals with different items and their variations that causes the majority of the SEO troubles it’s facing. Shopify items may be found in a variety of locations in your online store, and this might be confusing to search engine algorithms. As a result of Shopify’s implementation of canonical URLs, search engines will now know which URL is intended for a certain product. Although there isn’t much you can do about it, you should at least be aware of them.

Another issue that individuals have is Shopify’s inflexible URL format. It employs a subfolder-based approach, which results in excessively lengthy URLs. For example, on a standard site, the contact page is located at, but on a Shopify shop, it is always located at There’s nothing you can do about it, unfortunately.

A number of enhancements are currently being implemented by Shopify as a result of feedback received from the Shopify user community. Please pray for them to stay focused and assist you to achieve the greatest success with your business. SEO solutions like Yoast for Shopify and definitive guidelines like this one assist in relieving the numerous challenges that Shopify SEO has faced.

For Shopify, what is the best SEO app?

Shopify has a wide range of applications that may help you improve your store, and you can choose from a variety of options. Managing your business’s shipping, website design, and customer support are all made easier with apps. My head is spinning with so many options. There are, of course, a few SEO applications to keep an eye out for. All-in-one SEO suites aid with Schema structured data, some applications help with image optimization, and so on.

Search engine optimization (SEO) essentials for Shopify

Shopify is an excellent platform for running an online store, but there are many ways to improve its performance. SEO may help you get your business recognized on Google and other search engines, as well as make it more appealing to potential clients. There is a slew of helpful hints and a step-by-step checklist included in this comprehensive guide to Shopify SEO.

Be specific about what you believe in and how you want to be seen by others.

To get things started, we need you to consider who you are. Why does your company exist, and why do you require customers to come into your store and purchase your goods? What distinguishes you from the competition? What would be your number one motivation for customers to come to you if everyone sells the same products?

Determine the purpose of your business. You may express your thoughts in a mission, which is a great approach to do so. As a result, you may draw a line back to your core beliefs and ideas. Online stores may use their missions as inspiration for their SEO and marketing approach. Defining your objective and what to do with it are both covered in detail in a previous piece.

To begin, conduct a search for relevant keywords for your retail shop.

Keyword research is an essential first step in Shopify SEO. Search engine optimization (SEO) involves finding keywords that people search for that are relevant to what you’re selling. You may learn a lot about your target audience by conducting keyword research. You’ll learn what terms they use, what solutions they like, and how they act. If you do it correctly, your Shopify SEO plan will be ready to go right away.

There are a variety of tools available to assist you in swiftly gaining such insights. Google Trends, Answer the Public, or more specialized tools like Ahrefs and Semrush may all be effective sources of this information as well. Find out which words are most often used by conducting extensive research. Get to know what people are searching for, as well as which terms have a lot of search volume. Make an effort to target additional long-tail keywords that still get visitors rather than focusing on the most popular phrases.

Your items or services’ search objectives should also be examined. In the blink of an eye, no one is moving from not needing anything to requiring it. There are several stages in the buyer’s journey. These stages require content from you.

What is SEO (Search Engine Optimization)?