We live in an era of visualization. More now than ever, people prefer to engage with businesses, products, and brands through engaging and exciting videos, imagery, and stories rather than through content alone. This need has driven exponential growth in the areas of video marketing, and video marketing services.
In the United States alone, the video marketing services industry is worth more than $100 billion. Companies all over the world have begun to recognize the importance of investing in this medium.
When implemented correctly, video marketing can be a highly effective way to engage a variety of audiences and extend your brand’s reach. Beyond what your audience experiences through your content, the benefits of video marketing are also realized internally:
- Videos are effective in explaining the product. Statistics show that 94% of marketers claim that videos increased the understanding of a product or service compared to other methods of marketing. Using visuals paired with strong content to explain your product and the benefits to the customer will have a much greater effect than with copy alone.
- Video marketing provides a good return on investment. Many people still believe that creating videos to market products costs a lot of money and consumers a lot of time. This couldn’t be further from the truth. With a variety of platforms and mediums available to market on, video marketing can be an extremely cost-effective marketing method. Producing, editing, and publishing high-quality videos can be done in the span of just a couple of hours.
- Videos can be used in different ways. Knowing and identifying your ideal audience is the key to identifying which platforms are best suited to reach your prospective clients. YouTube has the potential to reach a large audience and is very user-friendly, making it easy to get started. Social media platforms such as Instagram, Facebook, or SnapChat appeal to a different type of audience but allow for diverse methods of marketing such as live-streaming or short videos.
- Videos are SEO-friendly. Inserting the keywords or phrases most applicable to your business into your videos and their descriptions will ensure that search engines are finding and displaying your content.
The UNIFAGE Way
At UNIFAGE, our video marketing services are designed to help you reach the right audience with the right message at the right time. Our team of marketing experts partners with you to design a video marketing strategy that will take your brand to the next level.
Increased engagement through video placement
Tailored content to fit your business’ brand and identity
Increased conversion of video viewers to overall site visits
Video: Why do we need Online Video Marketing, and why is it crucial to our business?
Contact us today to get started.