What is SEO, and How Does It Work?

What is SEO, and How Does It Work?

“Search Engine Optimization” (SEO) refers to the process of enhancing a website’s search engine rankings. It involves maximizing your web pages to achieve a high ranking in Google and other search engines’ search results. It means that when someone searches the internet, they are more likely to come across your website. SEO aims to improve organic – or non-paid – search results rankings. Search Engine Optimization is an essential component of your marketing strategy if you own a website and increase traffic.

Algorithm of Google

Google’s algorithm decides how high each result should be ranked. And, while some aspects of Google’s algorithm remain a mystery, our years of SEO experience have provided us with knowledge of the most crucial ranking factors.

What is SEO – Top Ranking Factors?

There are two types of ranking factors:

On-page SEO Factors

On-page factors influence your page’s ranking in part. All things on your website that you have direct control over are considered on-page SEO factors. Technical details (such as the quality of your code and site speed), as well as content-related factors (such as the structure of your website or the quality of the copy on your website), are among these considerations. These are all critical on-page SEO factors that you can improve by optimizing your website.

Off-page SEO Factors

Additionally, a few off-page SEO factors influence your search engine rankings, in addition to the factors that affect your on-page SEO. Links from other internet sites, social media exposure, and other marketing activities outside of your website are examples of these aspects. While not impossible to impact, these off-page SEO factors can be more difficult. The variety and diversity of links pointing towards your site are the most significant of these off-page factors. The more relevant and high-quality sites that connect to your website, the higher your Google ranking.

Your competition about the niche of your particular business is another off-page factor that affects Search Engine Optimization. It is much more challenging to rank in some niches than in others. Therefore, your market’s competition significantly impacts your ranking chances.

What is SEO – All About Holistic SEO?

The primary goal of holistic SEO is to build and maintain the best possible website. You do not try to mislead Google; instead, you dedicate your time and effort to a long-term strategic plan that will be feasible. Working on your pages and having a high-quality website will help you rank higher. Because Google wants to provide the best possible results for its users’ search queries, and the best results are those that are not only rich in content but also user-friendly, quick, and simple to access.

A comprehensive SEO strategy focused on every perspective of your website and marketing is required to rank well enough in search engines like Google. The technical aspects of your website and the user experience (UX) and content must all be excellent. You should develop a holistic SEO approach to ensure your high Google rankings.

What is SEO – Conclusion

The practice of maximizing websites to achieve a high ranking in Google’s – or another search engine’s – search results is known as SEO. We at Unifage believe that holistic SEO is the most effective method of ranking your pages because it allows you to optimize every aspect of your website.